AI Literacy Training for non-technical teams

AI tools are already being used across marketing, communications, research, and operations — often without shared understanding, clear guidance, or awareness of risk.

Our AI literacy training protects your business by helping teams understand how AI systems work, where the risks sit, and how to use AI tools responsibly in line with EU AI Act guidance. This training is designed for non-technical teams who use AI in the day-to-day work across management, marketing, operations, and sales.

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What is AI literacy?

AI literacy is not about learning how to prompt tools or chase productivity shortcuts.

It’s about giving teams the understanding they need to:

  • Use AI tools confidently and appropriately

  • Recognise limitations, bias, and risk

  • Make informed decisions about when not to use AI

  • Protect their organisation, data, and reputation

This training focuses on judgement, context, and responsibility, not automation for its own sake.

What the training covers

Content is adapted to your organisation, but typically includes:

  • A clear, non-technical explanation of how modern AI systems work

  • What generative AI can and cannot reliably do

  • Common risks, including hallucinations, bias, data leakage, and over-reliance

  • Responsible use of AI in marketing, communications, research, and internal workflows

  • Human oversight and accountability: what must always be reviewed by a person

  • An overview of EU AI Act principles and what they mean in practice for teams

  • How to develop internal norms or policies around AI use

The aim is shared understanding — not fear, and not blind enthusiasm.

Alignment with EU AI guidance

The EU AI Act places increasing emphasis on AI literacy, particularly for organisations deploying or using AI systems in professional contexts.

Our training helps organisations:

  • Understand what “AI literacy” means in practical terms

  • Build awareness proportionate to their use of AI

  • Demonstrate a responsible approach without heavy governance frameworks

  • Prepare teams for evolving regulatory expectations

This is not legal advice, but it is informed, responsible training designed to support compliance-minded organisations.

How it’s delivered

  • In-person

    We can deliver AI Literacy training at your workplace. This usually takes place as a full-day session where we’ll cover responsible AI use, ethical considerations, shadow AI, and best practices for organisations deploying this technology.

  • Online

    We often get asked if we can deliver AI literacy training online and the answer is yes. Online sessions are tailored to your workforce and will cover everything in our in-person sessions. This works well for distributed teams.

  • Combined

    We can blend in-person and online learning to deliver ongoing AI literacy training. This ensures existing staff as well as new hires understand responsible AI use in line with EU AI Act guidance,

Why Jet Social

Jet Social sits at the intersection of communications, technology, and public visibility.

We bring:

  • Practical experience with public-facing content and reputation management

  • A clear-eyed approach to emerging technology (without the hype)

  • An understanding of how AI is being used inside organisations today

  • A focus on responsibility, judgement, and trust

The result is AI training that helps teams think clearly and make better decisions.

Get in Touch

Want to find out more about AI literacy training? Fill out the form on the right or email jess@jetsocial.co.uk.