Help to create a global brand for racing driver Rebecca Jackson to promote her career and Project Le Mans: her four-year plan to reach the prestigious Le Mans 24-hour race in 2016.
International press coverage to bring the Rebecca Racer name to more than just those attending GT races. This was alongside regular updates on the Rebecca Racer site and social media.
To run a team in the Porsche Championship, developing the brand, bringing in sponsorship and marketing the team and drivers as a whole with the view to generate interest for 2017.
A wide marketing effort to get the team known in the championship and beyond. This included website design, PR, events, photography, branding and regular contact with sponsors.
Words about cars, marketing and the Jet Social culture
I recently came across the interesting case of a company that went onto a daytime TV show to air their dirty laundry. There’s a lot we can learn from this.read more