What to do about Google Penguin?
We all know that spammy SEO tactics have always been of less worth than white hat techniques but now Google is really putting a stop to keyword stuffing and the spam that might have once improved your standings in the SERPs.
Everyone is still trying to workout what works in terms of SEO, as everything seems to be changing drastically after Google’s last few updates.
Don’t keyword stuff
Google looks at the instances of keywords and phrases on a page and can determine how much the words on that page differ for normal word usage. If it sees the page as spammy then it’ll determine it to have little value.
It’s the same with keywords in titles. Don’t stuff, keep it short, simple and to the point.
Content is key
While considering everything else you can do with your on-site SEO, you should keep an eye on your content. If you have good content then people will want to read it, it won’t just be about keeping Google’s page rank algorithm happy. As the search engine gets more and more intelligent it will put more value on something any normal person would.
A witty, entertaining, informative article is going to stand the test of time against something you put up because it contained the links and keywords you needed for your campaign.
Good content also means your readers are more likely to share it. This could mean organic backlinks, mentions on Twitter and real human interaction, which is always nice.
Google has introduced penalties to sites that have spammy link-building techniques. It’s no longer about having lots of links back to your website. In fact, having lots of links back might even make your site less visible.
The trick is gaining organic backlinks. Don’t pay for links or set up multiple pages that all point back to your site. Instead think about ways to get people really talking about your content.
A few articles that may help you make sense of the Panda and Penguin updates: