When you think about business-charity partnerships you often think it’s simply down to the business donating money from staff pay packets or holding fundraising events. Actually, these sorts of relationships can be much more innovative and exciting than simply donating money.
Here are a few ideas that will hopefully get you excited about partnering with a charity.
Training – Your business might not be training but you probably have a number of skills that could be useful to charity staff, volunteers or beneficiaries. You could teach: Press release writing, social media skills, health & safety, nutrition or management. It all depends on the type of business you run.
Events – These don’t have to be fundraising events but you might want to have a collection bucket, or if you think the charity might benefit from coming along to the event then invite them. Similarly, offer to speak at your partnered charity’s events and build interest for anything they are putting on. If you do this then you can ask to be listed as a sponsor on any advertising material the charity sends out about the event.
Marketing – Charities tend to have small budgets and limited resources. While a lot of them would love to be able to write press releases for every event, print posters and be active on social media, it’s not always possible. If you can lend a helping hand in any of those areas then you could really make a difference. Not only that but if the charity does get some budget for marketing services then they are likely to come to you first to continue the good work you’ve been doing.
Becoming an ambassador – If you find a charity you love and want to support then it’s your job to spread the word. Sing the praises of the charity to your peers, mention them in radio interviews and attend their events.