What bloggers have to say about how you contact them

PRs and brands still make so many mistakes when it comes to contacting bloggers. I’ve taken it upon myself to speak to bloggers in various different niches to see what they love and hate about the way PRs contact them. Charlotte from The Mummy Blogger told us on Twitter: “They¬†assume that my daughter is still Read more about What bloggers have to say about how you contact them[…]

best April fools

UK’s largest regional daily fooled by giant banjo

Working with The Great British Banjo Company is a true pleasure and I was excited to receive a press release from its MD on April 1st all about the Banjo of the East, a new 50m tall statue that would dominate the Norwich skyline. I knew instantly that it was an April Fools joke and Read more about UK’s largest regional daily fooled by giant banjo[…]

How blogger engagement can benefit your brand

I’ve spoken about tips for blogger engagement in the past but a lot of brands don’t know how a proper outreach strategy can benefit them. Here are a few reasons why bloggers should be a part of any marketing or PR campaign. Google loves blogs Not only are you going to be reaching a blog’s Read more about How blogger engagement can benefit your brand[…]

Eight blogger engagement tips

It can be tricky to get the attention of bloggers. They are journalists but a very different breed compared to what you might be used to in a traditional PR role. The content that goes on most blogs is very personal and, as a result, blog owners aren’t going to write about just anything. Here Read more about Eight blogger engagement tips[…]

Ways in which businesses and charities can work together

When you think about business-charity partnerships you often think it’s simply down to the business donating money from staff pay packets or holding fundraising events. Actually, these sorts of relationships can be much more innovative and exciting than simply donating money. Here are a few ideas that will hopefully get you excited about partnering with Read more about Ways in which businesses and charities can work together[…]

IAMRAYMAN and Jet Social

A while back I was asked if I wanted to help out Josh Rayman with some PR and marketing for his entry into the upcoming season of the British Superkart Championship. In return Jet Social would be listed as a sponsor. Most of you will know of my love-affair with motorsport so I jumped at Read more about IAMRAYMAN and Jet Social[…]