In order to boost its presence in the UK, classic car hire platform BookAclassic has appointed experienced PR and marketing professional Jess Shanahan to the position of marketing manager. Through a dedicated press push and focus on social interaction, Shanahan will move the brand forward in the UK to help spread the word of BookAclassic to more people than ever before.
Working with a global team, Shanahan will drive forward the marketing strategy for the company, drawing on more than 10 years experience in this kind of role.
Shanahan says: “I’m excited to join BookAclassic and have been impressed by the level of dedication and passion shown by the team. I’m keen to add to this while helping to spread the brand message to a wider audience.”
Based on the popular sharing economy model, BookAclassic allows classic car owners to list their cars for hire on the site. With a growing customer-base in the UK and in 35 other countries, BookAclassic provides an extra source of income to car owners, while allowing others to hire the classic car of their dreams.
CEO of BookAclassic Claus Stig Christensen says: “We’re at a critical point in the growth of BookAclassic and bringing Jess on board means we can maximise every opportunity to reach new people and engage with them.”
BookAclassic serves the wedding and events market but also offers vehicles to the advertising and production markets. This provides advertising agencies with a bank of classic vehicles for photoshoots and adverts. The cars especially have been popular for use by the television and film industries too.