As a growing business, you know that increasing brand exposure and maintaining strong brand awareness are both key to ensuring longevity and driving long-term sales. Yet, this can seem like a daunting task to undertake on a tight start-up budget. Implementing a carefully considered merchandising strategy is one simple, proven way of promoting your brand Read more about Five Smart Merchandising Ideas for Your Growing Business[…]
I recently came across the interesting case of a company that went onto a daytime TV show to air their dirty laundry. There’s a lot we can learn from this.
Those who follow me on Twitter or Facebook will know that I’ve been working in the world of motorsport for a while now. It all started with falling head over heels in love with Formula One and starting the Turn Eight blog. From there it has absolutely spiralled into a motoring journalism career with a Read more about Jet Social gets its own motorsport PR arm[…]
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Informative long form content can help you to build trust amongst your customers as well as help anyone who might be looking for a new car, going to get their car fixed or looking to expand their skills as a driver.
Thought leadership is an integral part of content marketing, especially on social media. It’s all about establishing yourself as a leader in your field of expertise. This might be a narrow field such as IP telephony or it might be something broader such as small business finance.
Social media is a powerful tool when it comes to selling cars but unless you get it right, you’re not going to get anywhere. So many dealerships fall into the trap and end up feeling like social media is a waste of time. […]