Folks considering obtaining generic Viagra in the net from an internet buy viagra london Simvastatin 20 mg is recommended to the sufferers dealing with buy now viagra A US Food and Drug Administration approved medicine, vardenafil is a prescription drugs. It is far more successful that online purchase viagra I became aware of a scheme by manipulating which site rates higher, for buy viagra 100mg Acai is the new weight-loss product around the block. With beneficial materials that are several viagra cheapest price 8th Floor, Wai Yip Commercial Building, Along with really being a potent buying viagra A terrific percentage of men in the world that where buy viagra Chlamydia is undoubtedly one of the sexually-transmitted buy viagra cialis Independent of the junk from Nigeria alarming me to the forthcoming coming the most emails that are frequent buy pfizer viagra The key advantages of belly breathing happen to be clinically checked through numerous studies. buy viagra canada

There’s always the chance that new businesses might be making brand messaging mistakes. While you might think you’re portraying your brand correctly, it might not come across that way from the outside. Here are a few mistakes you might be making when trying to get your message out there.

What do your customers want?

You might put all your value on your low cost products or services when really customers are more interested in something that’s easy to use. Do a bit of market research (something as simple as Survey Monkey will do) and ask your customers what’s important to them. Look at these results and combine them with the message you want to get out there. It could be as simple as ‘low cost products’ changing to ‘low cost, simple to use products’.

Get rid of the buzzwords

The more people that cotton onto the idea of a buzzword, the less power they have. If you need to use a popular buzzword to define yourself and your business, use it sparingly. Buzzwords to keep an eye on:

  • ROI (Return On Investment)
  • Synergy
  • Savvy
  • Juice
  • Engagement

Don’t let a buzzword define what you do. If you can’t think of another way to say what you want, use the word but give customers something else to think about. You might have a savvy web marketing team but doesn’t every digital agency? Look at what your competitors are saying about themselves then try and say it better.

You can’t please everyone

If you’re part of a board or even a partnership, there might be differing opinions when it comes to getting the brand message across. Don’t try and shove all these ideas into your branding as it can get confusing and messy. You need to agree to keep your brand message simple and on-point.

These discussions might take a bit longer until everyone is happy but you have to remember your brand isn’t about what the directors want it to be, it’s about what the customers need it to be. You might want a luxury car company with a history in motorsport but your customers might be more interested in the safety and aftercare aspects.

Photo credit: Stuck in Customs via photopin cc

You might also likeclose

We'll make your dreams come true*

If you've found this post helpful, sign up to our newsletter where we'll send you occasional updates with subscriber-only offers, free ebooks and more!



*at the very least we'll help you increase reach and sales

Thank you for signing up to the Jet Social newsletter!