Eight simple tips for car dealerships to increase Twitter reach

Eight simple tips for car dealerships to increase Twitter reach

Social media is a powerful tool when it comes to selling cars but unless you get it right, you’re not going to get anywhere. So many dealerships fall into the trap and end up feeling like social media is a waste of time. Here are some tips for increasing reach on Twitter, in later articles we’ll explore monitoring leads and converting those leads to sales. Images and video Having an image or video in your tweet makes it appear more prominently in a user’s timeline. The image would draw their attention, causing them to read the tweet. If you post a simple text post, you run the risk of it getting scrolled past. If you’re posting car adverts, make sure to post a picture of the vehicle. Not only do people want to see the cars you’re selling but they’re more likely to stop and look at the advert if they see a car they like the look of. Go beyond car adverts While car adverts are going to play a role in your Twitter content, you need to go beyond them. Social media is all about trust and why should someone trust your cars and expertise if all you ever post is a list of what’s on your forecourt? Remind followers who you are, encourage happy customers to share testimonials on social media – which you can then retweet – share company news and give car buying advice too. Show your expertise I don’t know about you, but I’d much rather buy a car from a dealer who knows what he or she is talking about. Even if...
Why don’t young people want to be entrepreneurs?

Why don’t young people want to be entrepreneurs?

A study carried out by the Infocomm Development Authority of Singapore (IDA) on UK students showed that less than 10% have aspirations to start their own businesses. There’s no doubt that it’s a challenging task to set up your own business but this statistic surprised me. I would’ve thought that more young people would have big dreams to do their own thing and start of revolutionary business. I spoke to Steve Leonard, Executive Deputy Chairman of the IDA, about the results. He said: “I think we’d be more worried if 50% said they wanted to become entrepreneurs because it’s a tough road. “I had a call with a guy back in Singapore, someone that has already had a bit of success and a lot of customers and even he was saying it’s really tough. Essentially, he was looking for a shoulder to cry on, so to speak. “Part of our message is that business is not for everyone, it’s not for many people. In fact, it’s not for most people. We were kind of surprised the numbers were as high as they were as opposed to low. Maybe one or two percent of the world is ready to take on their own business rather than the eight or nine percent surveyed.” I wouldn’t push young people into starting their own business without telling them to think long and hard about it but I’m still surprised by the fact that there’s so little ambition out there. However, 61% of those who said they didn’t want to start their own business did say they’d want to carve out a career with...
Team HARD. joins forces with T8 Racing for maximum attack

Team HARD. joins forces with T8 Racing for maximum attack

T8 Racing comes on board to maximise sponsorship opportunities and media exposure. The partnership brings T8 Racing’s PR, sponsorship and marketing services into the team. This gives press a definitive point of contact for image and interview requests, quotes, and news. T8 Racing will also be working with Team HARD. drivers to help them find new sponsors, increase exposure across social media and obtain more coverage in their local press. This is something that is unique to the British racing scene. Team HARD., as well as providing a clear path up the motorsport ladder, offers full driver support and management. Drivers will have access to the resources of the team making it easier to spread the word of what they are doing and pick up sponsors. All of which will help them reach their ultimate goals. The team also offers something others can’t to sponsors. Any company who comes on board could have their branding across 20 cars, not to mention 30 eager brand ambassadors ready to spread the word. This kind of reach is attractive to companies of all sizes, especially when you factor in the hospitality and track days the team organises too. Jess Shanahan, Director of T8 Racing, said: “I’m really excited to be working with the team and its roster of talented drivers. Team HARD. understands that drivers need to treat their career like a business, and there’s not enough of this thinking in British motorsport. “I can’t wait to continue the work the team has done to build such a fun, accessible brand through video content, press coverage, events and social media.” The partnership...
How businesses can make the most effective use of social media

How businesses can make the most effective use of social media

It’s a well-known fact that the use of social media boosts can boost your business when properly utilised. However, we at Jet Social have heard plenty of other businesses complain that they don’t have enough time for it; the answer is to either make time or have us help you. Like it or not, social media packs an international punch, and using it effectively is easier than you may think. The clue’s in the name It’s called social media for a reason. Concentrating on the human aspect of your interactions online – including in communications with another businesses – involves all potential connections in what you’re saying and grabs their interest. Engage with other users in a way that isn’t overtly selfish. Nobody likes ‘hi please follow me and click this link!’ messages, so a gentler slow-burn approach is better. Social media was created for people, so speak to other users as such. Don’t forget to put a decent amount of research into the accounts you follow in the first place; you’ll reap better results. If you follow other businesses that you like, similar to yours or otherwise, there’s no harm in sending a tweet of support; it captures their attention and reflects well on you. There is a delicate balance between promoting your own content and that of others’, and cross-promotion can be a mutually beneficial venture when approached carefully. Sharing content from influential accounts and including the OP in your message can also broaden your own reach. Make your posts attractive There’s no doubt that a well-presented post is more likely to be shared and engaged with. Including images...
New website launches in the UK to put an end to bad driving

New website launches in the UK to put an end to bad driving

Roadshamer.com has launched in the UK to showcase the worst of Britain’s bad drivers. Users can upload their dashcam footage to the website to out the drivers causing problems on our roads. The site has already seen submissions from UK users as well as those from around the world. Incidents of road rage, poor driving and some downright dangerous manoeuvres are already making waves across social media. Many of us gain great enjoyment in seeing bad drivers caught in the act as we too have been cut up, sworn at and exposed to dangerous driving. Roadshamer.com understands the need for these drivers to be held accountable for their actions and is creating a database of the offending number plates so these drivers will be discouraged from offending again. The database will also allow companies with fleets of vehicles to keep track of their drivers and to put an end to dangerous driving habits. New videos from the UK are being added daily to the site so aggressive drivers take note: Keep your illegal and dangerous driving habits in check, or you might find yourselves on Roadshamer.com. Get involved Anyone can upload their dashcam footage for free to Roadshamer.com. The website has thousands of submissions from around the world and is outing bad drivers for their dangerous behaviour. While the entertainment factor is high with these kinds of videos and millions of people across the internet enjoy watching them, Roadshamer.com is also passionate about improving road safety across the world. The website’s owners are already in talks with companies, councils and governing bodies to help improve road layouts and reduce...
The ultimate guide to staying healthy when working from home

The ultimate guide to staying healthy when working from home

My work environment changes regularly. Sometimes I’m in a city centre office right near the gym, other times I’m in my home office, cramming as many hours as possible into my working day. It’s these times spent working from home that tend to be the hardest when it comes to living a healthy lifestyle. Being a healthy person as someone who works from home is about so much more than good nutrition and a bit of exercise. Whether you’re a freelancer or simply have the freedom to work from wherever you want, this guide gives you everything you need to know about staying healthy when working from home. Nutrition Eating the right food can be difficult when you’re at home, especially if there’s tempting food in the house. However, with a little will power, it’s easy enough to hit your nutrition goals, whether you’re tyring to lose weight, gain muscle, feel stronger, detox, or simply maintain. Here are some tips to help you make the most of the food you eat during the working day. Don’t eat in front of your computer I completely understand the need to save time and eat as you work but do you actually do this, or you just scroll through Facebook as you tuck into that salad? If you are distracted by your computer or the television while you have lunch, you’ll just eat mindlessly. If you switch off for just ten minutes and pay attention to what you’re eating, you’ll enjoy it a lot more and you’ll be better able to tell when you’re full. Portion control If you think you’re over eating,...
A new television channel for Cambridgeshire

A new television channel for Cambridgeshire

Those of you who follow my professional website will know I’ve been working with Cambridge TV on a new motoring show. It’s been an exciting few weeks running up to the launch of this new television channel but the time is here! You can tune in to Cambridge TV News at 8pm on Freeview channel 8 and Virgin 159 in the Cambridge area, starting on Tuesday 18th August, or watch our programmes on demand at www.cambridge-tv.co.uk. The new Cambridge TV channel highlights the best in Cambridge arts, science, business and culture for viewers locally and around the world. Carl Homer, Director of Cambridge TV says: “Cambridge has a wealth of interesting stories to cover and experts to speak on every imaginable subject. We invite all businesses, organisations and individuals to contact us and share their news. “This is a great opportunity to tell our Cambridge stories to one another and to the rest of the world; to promote and learn about Cambridge – its history and future as a centre for research, innovation and culture. “We hope people will take advantage of the platform and help us shape it to reflect the city’s character, intelligence and creativity.” Keep an eye out for Cambridge TV on Freeview (channel 8), Virgin Media (channel 159), Freesat and online. If you’re looking for coverage for your local business on Cambridge TV or have a news story, you can email the team on...
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