In order to boost its presence in the UK, classic car hire platform BookAclassic has appointed experienced PR and marketing professional Jess Shanahan to the position of marketing manager.
I recently came across the interesting case of a company that went onto a daytime TV show to air their dirty laundry. There’s a lot we can learn from this.
Informative long form content can help you to build trust amongst your customers as well as help anyone who might be looking for a new car, going to get their car fixed or looking to expand their skills as a driver.
Thought leadership is an integral part of content marketing, especially on social media. It’s all about establishing yourself as a leader in your field of expertise. This might be a narrow field such as IP telephony or it might be something broader such as small business finance.
Social media is a powerful tool when it comes to selling cars but unless you get it right, you’re not going to get anywhere. So many dealerships fall into the trap and end up feeling like social media is a waste of time.