Blogger outreach is a hugely valuable tool in any marketing plan. Blogs have a different sort of authority to traditional media. There’s the obvious SEO benefit with high ranking blogs but the writers have a reputation for being honest and often quite brutal in their reviews. This means that if a blogger likes what you do, their readers are going to stand up and take notice.
If you are looking to get your brand seen by bloggers and your links on their sites, it can be quite time consuming searching for relevant blogs and contacting the owners. Of course, this is the best way to go about things but if you’re stuck for time, you can use something like Rankseller.
The German-owned site has a database of bloggers from all over the world in a number of different niches. You can go through these blogs and find the ones that fit with your strategy. Or you can wait for the bloggers to come to you by posting your campaign and letting them bid on it.
This is a great way to manage a blogger outreach campaign when you are a little short on resources.
Here are a few tips to make things easier:
Contact blogs you already have a relationship with.
If you’ve spoken with bloggers before then these should be your first point of call when conducting a blog marketing campaign. It’s easier to get the attention of someone who already knows a little bit about your business.
Use blogger outreach services
Services like Rankseller really do make your life much easier. If sponsored posts aren’t what you’re looking for, perhaps see if you can find blogs that will allow you guest post on them. There are services such as My Blog Guest and Blogger Link Up that will connect you with bloggers looking for guest posts.
Offer something worthwhile
Bloggers will probably want to try your product or service first hand. If you don’t have the budget to provide free samples the perhaps sit on your plans for blogger engagement until you can provide something for them to review.
If you have any questions feel free to email us on firstname.lastname@example.org