As a growing business, you know that increasing brand exposure and maintaining strong brand awareness are both key to ensuring longevity and driving long-term sales. Yet, this can seem like a daunting task to undertake on a tight start-up budget. Implementing a carefully considered merchandising strategy is one simple, proven way of promoting your brand Read more about Five Smart Merchandising Ideas for Your Growing Business[…]
In order to boost its presence in the UK, classic car hire platform BookAclassic has appointed experienced PR and marketing professional Jess Shanahan to the position of marketing manager.
I recently came across the interesting case of a company that went onto a daytime TV show to air their dirty laundry. There’s a lot we can learn from this.
Those who follow me on Twitter or Facebook will know that I’ve been working in the world of motorsport for a while now. It all started with falling head over heels in love with Formula One and starting the Turn Eight blog. From there it has absolutely spiralled into a motoring journalism career with a Read more about Jet Social gets its own motorsport PR arm[…]
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Informative long form content can help you to build trust amongst your customers as well as help anyone who might be looking for a new car, going to get their car fixed or looking to expand their skills as a driver.
Thought leadership is an integral part of content marketing, especially on social media. It’s all about establishing yourself as a leader in your field of expertise. This might be a narrow field such as IP telephony or it might be something broader such as small business finance.